bepay money is bringing its brand to the India vs West Indies three-match ODI series through live match-day branding, connecting its vision of borderless finance with one of cricket's biggest audiences.
Cricket has always been more than a game.
It is a shared experience that brings millions of people together across cities, countries and communities. Every match creates a new opportunity for fans to connect with the sport, the players and the brands that become part of the experience.
This time, bepay money is taking its place in that experience across the India vs West Indies ODI series.
As India and West Indies face each other across three ODIs, bepay money is bringing its brand to the live cricket environment through match-day branding throughout the series.
The three-match ODI series is being played across Thiruvananthapuram, Guwahati and New Chandigarh, giving the brand a presence across multiple match-day experiences.
For bepay money, this is more than a sporting association.
It is about taking a digital-first financial brand into the real-world moments where millions of people are watching, engaging and connecting.
From the Cricket Field to a Global Audience
The India vs West Indies series brings together two cricketing nations and a massive global audience.
For bepay money, the series provides a platform to bring its brand closer to consumers while communicating a simple idea:
Money should move with the way the world moves.
People today live, work, travel, invest and transact across borders.
Their financial needs are becoming increasingly digital, while traditional financial services often remain fragmented across multiple platforms.
bepay money is building an ecosystem designed around this changing behaviour.
One Ecosystem for Modern Money
At the centre of the bepay money experience is a self-custodial digital wallet, giving users control over their eligible digital assets.
But the platform is designed to go beyond simply holding digital assets.
bepay money brings together supported experiences across payments, digital assets, virtual crypto cards, QR payments, staking, tokenized real-world assets and lifestyle services, creating a more connected digital financial experience.
The vision is to give users more ways to manage, spend, invest and engage with their money from one ecosystem.
USE CRYPTO. LIKE CASH.
That idea sits at the heart of bepay money's approach to making digital assets more useful in everyday financial life.
Bringing Digital Finance Closer to Everyday Life
Financial technology is no longer limited to one specific use case.
Users want to make payments, manage digital assets, explore investment opportunities and access everyday services without constantly moving between different applications.
bepay money is bringing these experiences together.
From digital asset management and payments to supported investment and earning opportunities, the platform is designed to create a broader financial ecosystem around the user.
The objective is simple:
More financial utility. Less fragmentation.
Beyond Individuals: Moving Money Across Borders
The same need for better connectivity exists in the business world.
Companies operating internationally often deal with multiple currencies, banking systems, intermediaries and settlement processes when moving money across countries.
Through its Intelligent Global Payment System (IGPS), bepay money is building infrastructure designed to facilitate cross-border business payments through fiat and stablecoin payment rails, subject to applicable regulations and transaction requirements.
IGPS is designed to support:
Cross-border business payments
International collections and settlements
Multi-currency payment flows
Fiat and stablecoin payment rails
Faster settlement infrastructure
Transparent transaction and FX processes
The broader vision is to make international financial movement more connected for businesses operating across markets.
Move Money Globally.
Why Cricket Is the Right Platform for a Global Financial Brand
A cricket series creates something that digital advertising alone cannot always replicate: a shared live experience.
Fans follow the match from the stadium, their homes, mobile screens and communities around the world.
For a financial technology brand, that creates an opportunity to become part of a much larger cultural conversation.
The India vs West Indies ODI series gives bepay money a sustained presence across multiple match days rather than a single sporting moment.
And that continuity matters.
Instead of being associated with just one match, bepay money is present across the series, building visibility and connecting its brand with the ongoing excitement of international cricket.
Three Matches. One Continued Brand Experience.
The India vs West Indies ODI series runs across three match days, giving fans multiple opportunities to see bepay money's branding as the series unfolds.
From the opening ODI to the final match, the brand remains part of the live cricket environment.
The series schedule includes:
1st ODI — Thiruvananthapuram
27 September 2026
2nd ODI — Guwahati
30 September 2026
3rd ODI — New Chandigarh
3 October 2026
For bepay money, this continued presence reflects a broader ambition: to build a brand that people recognise not only within the Web3 and digital asset ecosystem, but also within everyday financial and cultural experiences.
And There Is More for the Fans
The match-day experience does not have to end when the game does.
Fans can also explore the bepay money app and become part of its growing financial ecosystem.
As part of the campaign, eligible users can unlock exclusive rewards, including the applicable Bitcoin reward associated with the campaign.
How to Get Started
1. Download the bepay money app
Download the app and create your account.
2. Sign up and complete the required verification
Follow the applicable onboarding process.
3. Enter the campaign invite code
Use the exclusive campaign code associated with the India vs West Indies series activation.
4. Unlock your applicable reward
Eligible users can receive the applicable Bitcoin reward under the campaign.
Download bepay money. Explore the ecosystem. Unlock your reward.
Campaign rewards, eligibility, product availability and applicable terms and conditions are subject to the campaign terms.
More Than a Series Partnership
The India vs West Indies ODI series is another step in bringing bepay money closer to a wider audience.
The association brings together cricket, technology and the evolving world of digital finance in one shared experience.
As cricket continues to connect people across borders, financial technology is creating new ways for people and businesses to participate in a global economy.
bepay money is building for that world.
A world where digital assets can have everyday utility.
Where financial services can exist within one connected ecosystem.
Where businesses can explore more efficient ways to move money across borders.
And where financial experiences are designed around how people actually live and transact today.
From Every Match to Every Transaction
The India vs West Indies ODI series will create three match-day experiences for cricket fans.
For bepay money, it is an opportunity to make its presence felt across all three.
Three matches. One series. One growing financial ecosystem.
bepay money Move Money Freely. Move Money Globally.
Download App: bepay money on Google Play Store
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